Wednesday, August 13, 2008
Made by JOSCO Malayalam
It was the oldest problems with Malayalis and their accent when Malayalees speak other language particularly English. It is very prominent in the advt. Listen to the JOSCO Jewellery TVC. It clearly stand out when the guy utters the name of the Branches like TVM, Pattanamthitta etc.... sounds like they are some new places in Kerala. Most of the TVC's made carefully manipulates the English accent thinking that it will make them on par with the Phirangi English. The big advt. agencies in the North also customise the text and use some long lost malayalam words (words from the dictionary which malayalis never use in their daily speech) to give the advt. authenticity. The kids in advt. like Horlicks, Pepseodent etc. dish out some malayalam words which are a shame to the whole malayalis.
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